YouTube is the second-largest search engine in the world, right after Google. If you want more people to watch your videos, you need to use YouTube SEO. This means optimizing your videos so they rank higher in search results.
At Mavit Digital, we help businesses improve their online visibility, and YouTube SEO is a big part of that. Whether you are new to YouTube SEO tools or want to learn how to do YouTube SEO the right way, this guide will help.
In this blog, we will cover:
- What is SEO on YouTube, and why does it matter
- How to find the best SEO YouTube keywords
- Simple ways to optimize your videos for better rankings
- How to use YouTube SEO to grow your audience
What Is SEO in YouTube and Why Does It Matter?
SEO stands for Search Engine Optimization. On YouTube, it means making your videos easy to find when people search for them. If your video ranks high, more people will watch it.
For example, if you make a video about “best coffee makers,” you want it to appear when someone searches for that term. Without YouTube SEO, your video might get lost among millions of others.
This is why learning how to do YouTube SEO is important. It helps your videos get more views, likes, and subscribers.
How to Find the Best SEO YouTube Keywords
Keywords are the words people type into YouTube when searching for videos. Using the right keywords helps your video rank higher. Here is how to find them:
1. Use YouTube’s Search Suggestions
When you start typing in YouTube’s search bar, it suggests popular searches. These are good keywords to use.
For example, if you type “how to bake a cake,” YouTube might suggest:
- How to bake a cake for beginners
- How to bake a cake without an oven
- How to bake a cake step by step
These are keywords people are searching for.
2. Use YouTube SEO Tools
There are free and paid YouTube SEO tools that help find the best keywords. Some popular ones are:
- Google Keyword Planner (shows search volume for keywords)
- TubeBuddy (helps with tags and rankings)
- VidIQ (suggests keywords and tracks performance)
At Mavit Digital, we use these tools to find the best keywords for our clients.
3. Check Competitor Videos
Look at videos that rank high for your topic. See what keywords they use in their titles, descriptions, and tags. This gives you an idea of what works.
How to Optimize Your Videos for YouTube SEO
Now that you have keywords, it is time to use them in your videos. Here are the best ways to do that:
1. Write a Strong Title
Your title should include your main keyword and be interesting. Keep it short and clear.
Good Example:
- “How to Bake a Cake in 10 Minutes (Easy Recipe)”
Bad Example:
- “My Cake Video”
2. Write a Detailed Description
YouTube reads your description to understand your video. Use your keyword naturally in the first few lines. Also, add links to your website or other videos.
3. Use Tags Wisely
Tags help YouTube categorize your video. Use a mix of broad and specific tags.
For example, if your video is about baking a cake, use tags like:
- How to bake a cake
- Easy cake recipe
- Best cake baking tips
4. Create Custom Thumbnails
A good thumbnail makes people click on your video. Use bright colors, clear text, and a high-quality image.
5. Add Subtitles and Closed Captions
YouTube can read subtitles, which helps with SEO. It also makes your videos accessible to more people.
6. Encourage Engagement
The more likes, comments, and shares your video gets, the higher it ranks. Ask viewers to like, comment, and subscribe at the end of your video.
How to Use YouTube SEO to Grow Your Audience
SEO is not just about rankings. It is also about building an audience. Here are some tips:
1. Post Consistently
Upload videos regularly so your audience knows when to expect new content.
2. Interact with Viewers
Reply to comments and ask questions to keep people engaged.
3. Promote Your Videos on Other Platforms
Share your videos on social media, blogs, and emails to get more views.
4. Analyze Your Performance
Use YouTube Analytics to see which videos perform best. Then, make more content like that.
Why Choose Mavit Digital for YouTube SEO?
If you want professional help with YouTube SEO, Mavit Digital can guide you. We offer:
- Keyword research to find the best terms for your videos
- Optimization tips for titles, descriptions, and tags
- Performance tracking to see what works
- Custom strategies based on your business goals
Conclusion
YouTube SEO is a powerful way to get more views and grow your channel. By using the right SEO YouTube keywords, writing strong titles, and optimizing your videos, you can rank higher and attract more viewers.
At Mavit Digital, we help businesses succeed on YouTube with smart SEO strategies. Start optimizing your videos today and see the difference
