Have you ever asked a question to a computer? Maybe you used a chatbot or a smart assistant. These smart helpers are powered by something called Artificial Intelligence, or AI for short. AI can now write stories, answer questions, and even create whole articles.
This is amazing, right? But it also creates a big problem. How do we know if the information from the AI is good and true? How can we trust what it says?
This is a huge question for a famous company called Google. Google’s job is to find the best and most helpful answers to your questions. So, when websites use AI to write their content, Google needs a way to check if that content is worth showing to people.
This is where a very important idea called E-E-A-T comes in. For a company like Mavit Digital, understanding E-E-A-T is the secret to making great content that people, and Google will love and trust.
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What in the World is E-E-A-T?
E-E-A-T might look like a strange code, but it’s very simple. It stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Think of E-E-A-T as a report card for a website. Google uses this report card to give a grade to every article and every website. A good grade means the page will likely show up higher in search results. A bad grade means it might be hidden on page ten, where no one ever looks!
Let’s break down what each of these words means.
1. Experience: Did you live it?
This is about first-hand knowledge. Imagine you want to learn how to bake chocolate chip cookies. Would you rather read a recipe from a scientist who studied baking in a lab, or from a grandmother who has baked thousands of cookies for her family for 50 years? Most people would choose the grandmother because she has real experience. She knows the little tricks that you can’t find in a science book. Google now values this “been there, done that” knowledge very highly.
2. Expertise: Do you know your stuff?
This is about knowledge and skill. If you are sick, you go to a doctor. You don’t go to a plumber. Why? Because the doctor is a medical expert. For a website, this means the content should be written by someone who understands the topic. An article about fixing a car should be written by a mechanic, not a pastry chef.
3. Authoritativeness: Are you a known leader?
This is about reputation. If a famous chef writes a cookbook, people will buy it because that chef is an authority on cooking. Their name means something. For a website, it means that other people in your field respect you. Do other good websites link to your content? Do people talk about you as a go-to source for information? That makes you authoritative.
4. Trustworthiness: Can we believe you?
This is the most important part. It is the foundation of everything. Trustworthiness is about being safe, honest, and reliable. Is your website secure? Is your information accurate? Are you clear about who you are? If a website is not trustworthy, nothing else matters.
Also Read: How Canadian Businesses Can Benefit from SEO Services
Why E-E-A-T is a Superhero for AI Content
AI writing tools are very powerful. They can create a 1000-word article in seconds. But they have one big weakness: they don’t have real-life experience. They haven’t baked those cookies or fixed that car. They gather information from the internet, but they can’t add that human touch, that personal story that makes content special.
This is why some websites that use only AI get poor rankings. Their content might be factually okay, but it feels empty, cold, and generic. It lacks soul. It lacks E-E-A-T.
Google’s systems are getting smarter every day. They are learning to spot content that has no real experience behind it. They want to reward content made by—and for, humans.
So, does this mean you shouldn’t use AI? Not! AI is a fantastic tool. But you must use it the right way. At Mavit Digital, we see AI not as a writer, but as a super-smart assistant that needs a human boss.
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How to Add the Human Touch to AI Content (The Mavit Digital Way)
Using AI for your website is like using a powerful tractor to farm. The tractor does the hard work of plowing the field quickly, but the farmer still needs to plant the best seeds, water the plants, and care for the crop. The farmer provides the expertise.
Here is how we add E-E-A-T to AI-generated content.
1. Be the Expert Voice (Add Your Expertise)
Never just copy and paste what the AI gives you. Always act as the editor-in-chief.
- Fact-Check Everything: AI can sometimes get things wrong or use outdated information. Always double-check the facts, numbers, and dates.
- Add Your Knowledge: Read the AI’s draft and ask yourself, “What important point did it miss?” “What could I explain better?” Add your insights and deeper knowledge to the article.
2. Share Real Stories (Add Your Experience)
This is the magic ingredient that AI cannot create.
- Use Personal Examples: If the AI writes about “how to manage a team,” don’t just leave it at general tips. Add a short story about a time you had a problem with your team and how you solved it. This makes the content real and relatable.
- Include Customer Stories: Talk about the experiences of your customers or clients (with their permission, of course). This adds powerful proof.
3. Build Your Website’s Trustworthiness
Your website itself must be a trustworthy place.
- Have a Clear ‘About Us’ Page: Tell people who you are, your story, and your team’s experience. Show your faces! People trust people, not just a logo.
- Display Contact Information Easily: Make it simple for people to find your phone number, email, or physical address. Hiding this information looks suspicious.
- Use Secure Connections: Make sure your website address starts with https:// (the ‘s’ stands for secure). This keeps your visitors’ information safe.
4. Prove Your Authoritativeness
Show the world that you know what you are talking about.
- Create Great Content Consistently: Regularly posting helpful, accurate content makes you a leader in your field over time.
- Get Mentioned by Others: When other good websites talk about you or link to your articles, it tells Google you are an authority. You can do this by connecting with other business owners or writing guest articles for their blogs.
Also Read: The Benefits of Hiring a Local SEO Agency
Learning from Others: What Some Websites Miss
When we look at other pages talking about E-E-A-T and AI, we see some common mistakes. Many articles are very technical and use complicated words. They forget that not everyone is an SEO expert! They explain what E-E-A-T is, but they don’t always explain how to do it in a simple, step-by-step way.
Some websites also try to use AI to create hundreds of articles very quickly without any human editing. This might work for a little while, but soon, Google finds out. The content feels robotic and doesn’t answer the user’s question fully. These pages often lose their rankings because they lack the human experience that E-E-A-T demands.
At Mavit Digital, we believe in a different approach. We believe in using technology to help people, not replace them. Our process always puts human experience and expertise first. The AI helps us with the heavy lifting, but we are always the ones driving the car and making sure it goes in the right direction.
Conclusion: The Winning Formula
The future of content is not about choosing between humans and AI. The future is about teamwork. The winning formula is:
Human E-E-A-T + AI Power = Unbeatable Content
AI is a fantastic tool for brainstorming ideas, creating outlines, and writing first drafts quickly. But it cannot replace your unique human experience, your expertise, and your voice.
By using AI responsibly and always adding your layer of E-E-A-T, you create content that is not only good for Google’s rankings but also truly helpful and valuable for the person reading it. You build trust, you build authority, and you build a website that people want to visit again and again.
Remember, Google’s main goal is to satisfy its users. By making E-E-A-T your main goal, too, you and Google become a team working together to help people find the best answers on the internet. And that is a goal worth aiming for.
If you want to create content that is both powerful and trustworthy, the team at Mavit Digital is here to help.
